Another delivery channel – SMS

Pacific City Bank launched its new services delivering account information to customers’ mobile phone on March 3, 2008. Through a simple identification process for security purpose, customers will be able to receive their account information such as current balance, latest transaction, ACH, and other product advertisement.

As of April 11, 2008, approximately one month since the product introduction, more than one hundred customers registered for this service.

In addition, employees simply use this for communication. Each employee can send text message to customers from the desktop. High level of security and encryption architecture enables Pacific City Bank expands its delivery channel.